Triumph Motorcycles Ltd stands as Britain’s largest motorcycle manufacturer, revived by John Bloor in 1983 after acquiring the legendary brand from receivership.
Heritage Shapes Innovation
The company’s rebirth started when Bloor purchased the manufacturing rights and name. Initial production continued through Les Harris of Racing Spares, crafting 14 Bonneville motorcycles weekly. By 1987, the new Triumph completed its first engine, leading to the establishment of a modern factory in Hinckley, Leicestershire in 1988.
Engineering Excellence Drives Growth
Technical Innovation
The first Hinckley models launched in 1991 featured modular liquid-cooled DOHC engines. The innovative design used common components across multiple models, with 750cc and 900cc triples, plus 1000cc and 1200cc four-cylinder variants. Each motorcycle incorporated advanced features like contra-rotating balance shafts and wet-liner cylinders.
Modern Manufacturing
Triumph operates three state-of-the-art factories in Thailand, producing over 130,000 motorcycles annually. The UK facility focuses on R&D and specialized Triumph Factory Custom builds. The company’s partnership with Bajaj Auto expanded their reach into developing markets with the Speed 400 and Scrambler 400 models.
Racing Heritage Builds Reputation
Triumph supplies the control engine for the FIM Moto2 World Championship since 2019. Their 765cc triple-cylinder engine, derived from the Street Triple RS, delivers 138PS and showcases their engineering prowess on the global stage.
Product Range Meets Market Demands
Contemporary Models
The lineup spans multiple categories:
- Adventure bikes like the Tiger series
- Modern classics including the Bonneville family
- Sport bikes led by the Street Triple
- Power cruisers featuring the Rocket 3
Financial Success
Triumph’s growth reflects in their numbers, with turnover reaching £774 million and profits of £93 million in 2022. They sell 85% of motorcycles in overseas markets while maintaining strong UK sales of 9,400 units annually.
Brand Legacy Continues
Triumph blends heritage with innovation through their Factory Custom (TFC) program, producing limited-edition motorcycles that showcase premium craftsmanship. Their marketing embraces iconic connections with celebrities like Steve McQueen, while pushing boundaries in electric mobility with models like the Trekker e-bicycle.
Citations:
https://en.wikipedia.org/wiki/Triumph_Motorcycles_Ltd
Triumph Motorcycles Ltd is the largest UK-owned motorcycle manufacturer, established in 1983 by John Bloor after the original company Triumph Engineering went into receivership. The new company, initially called Bonneville Coventry Ltd, continued Triumph's lineage of motorcycle production since 1902. They have major manufacturing facilities in Thailand.
 | |
| Company type | Private |
|---|---|
| Industry | Motorcycle |
| Predecessor | Triumph Engineering |
| Founded | 1983 |
| Headquarters | , England |
Key people | Nick Bloor (CEO) The Lord Jones of Birmingham (chairman) Paul Stroud (CCO) |
| Products | Motorcycles Clothing Accessories |
| Revenue |  £775 million (2022) |
| £94 million (2022) | |
Number of employees | 2,000 (2017) |
| Website | www |
During the 12 months preceding June 2017, Triumph sold 63,400 motorcycles.
